Media Buying.
Measurably Better.

The modern DSP with built-in incrementality measurement and optimization.

Some of our partners

Martin closes the loop between incrementality measurement and programmatic media buying.

Marketing scientists have known for years that Incrementality is the only true measure of marketing effectiveness. Until now, media buying and incrementality measurement have been disjointed, leading to wasted media dollars.

Incrementality Measurement Engine

We brought incrementality measurement into the DSP–forget weeks of back-and-forth with third party vendors and waiting for end-of-campaign lift reports.

Optimization to Incrementality

Machine Learning algorithms optimize campaigns to incremental conversions in real time, driving the business results that matter.

Full Funnel Media

Measure everything from Brand Equity lift and lift in Store Visits, to Offline and Online Sales lift and lift in Online Conversion events - across CTV, Online Video, Display and Native.

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Incrementality Measurement Engine

We brought incrementality measurement into the DSP–forget weeks of back-and-forth with third party vendors and waiting for end-of-campaign lift reports.

Optimization to Incrementality

Machine Learning algorithms optimize campaigns to incremental conversions in real time, driving the business results that matter.

Finally, a fully-modernized set of capabilities.

The results speak
for themselves.

Is your media actually having an impact on your business? For media measurement to be accurate, it must be causal.

21%

average lift in conversions with Martin

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Always-on lift measurement using Ghost Bid methodology consistently shows 15% lift in online purchases

Martin accounted for appointment availability, reducing cost per appointment by more than 50% YoY

By using a custom bidding algorithm, a 161% YoY improvement in ROAS and a 39% reduction in cost per site visit resulted

By optimizing towards store visit lift, Martin achieved 5x better performance than other partners

Better results.
Better measurement.
Better experience.

Martin is the modern media buying & measurement platform for marketers who want to measure the true impact of their marketing.

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Media Buying. Measurably Better.