POV
Marketers: Stop measuring CTV and streaming audio performance the wrong way
Martin DSP
5 minute read time
News
Martin DSP + Beachfront Media: Linear Programmatic Now Available
Martin DSP
2 minute read time
Podcast
The Digital Slice Podcast: The Ins And Outs of Programmatic Marketing
Martin DSP
48 minute watch time
POV
Martin Measures Incrementality at All Funnel Stages for Athletic Footwear brand
Martin DSP
Podcast
Programmatic advertising and working out the ROI
Lewis Rothkopf
27 minute watch time
Podcast
The New World of Digital
Lewis Rothkopf
42 minute watch time
Podcast
How to Measure the Effectiveness of Your Ads and the Metrics That Matter
Lewis Rothkopf
44 minute watch time
Podcast
The Role of Incrementality Measurement in Increasing Conversions
Lewis Rothkopf
22 minute watch time
Podcast
How to Leverage Programmatic Advertising as an eCommerce Merchant
Lewis Rothkopf
31 minute watch time
Podcast
The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf
Lewis Rothkopf
48 minute watch time
POV
Attribution in Marketing Measurement
Jason Taylor, Martin DSP
8 minute read time
Research
CPM Strategies of Real Time Auctions & Dynamic Bidding
Jason Taylor - Lead Engineer Research & Analytics
10 minute read time
POV
Digital Marketers: Behold the Power of… Radio?
Martin DSP
News
Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech
Martin DSP
Case Study
Martin Turns On the Tap for Leading Bathroom and Kitchen Solutions Provider
Martin DSP
3 minute read time
Case Study
Martin Helps B2B Digital Solutions Company Drive More Signups
Martin DSP
3 minute read time
Case Study
Martin Helps Empower Drive Brand Awareness, Favorability and Intent For International Skincare Client
Martin DSP
3 minute read time
News
Get On Board – The Incrementality Train Is (Finally) Here
Martin DSP
1 minute read time
News
Martin Joins Tapad/Experian in Making Post-Cookie IDs Interoperable
Martin DSP
1 minute read time
POV
Why the Right Measurement Matters Part Three: The Real-World Benefits of Optimizing Lift
Martin DSP
POV
Why the Right Measurement Matters, Part Two: Choosing the Best Lift Measurement Approach For Your Business
Martin DSP
POV
Why You Should Move Spend to Programmatic
Lewis Rothkopf
9 minute read time
POV
Why Having Fewer SSP Connections Is Better for Buyers
Lewis Rothkopf
6 minute read time
POV
Why the Right Measurement Matters Part One: Why Is CPA Not the Right Measure of Campaign Success?
Martin DSP
6 minute read time
POV
Third-party cookie deprecation can’t come quickly enough
Lewis Rothkopf
5 minute read time
