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POV

Marketers: Stop measuring CTV and streaming audio performance the wrong way

Martin DSP
5 minute read time
News

Martin DSP + Beachfront Media: Linear Programmatic Now Available

Martin DSP
2 minute read time
Podcast

The Digital Slice Podcast: The Ins And Outs of Programmatic Marketing

Martin DSP
48 minute watch time
POV

Martin Measures Incrementality at All Funnel Stages for Athletic Footwear brand

Martin DSP
Podcast

Programmatic advertising and working out the ROI

Lewis Rothkopf
27 minute watch time
Podcast

The New World of Digital

Lewis Rothkopf
42 minute watch time
Podcast

How to Measure the Effectiveness of Your Ads and the Metrics That Matter 

Lewis Rothkopf
44 minute watch time
Podcast

The Role of Incrementality Measurement in Increasing Conversions

Lewis Rothkopf
22 minute watch time
Podcast

How to Leverage Programmatic Advertising as an eCommerce Merchant

Lewis Rothkopf
31 minute watch time
Podcast

The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf

Lewis Rothkopf
48 minute watch time
POV

Attribution in Marketing Measurement

Jason Taylor, Martin DSP
8 minute read time
Research

CPM Strategies of Real Time Auctions & Dynamic Bidding

Jason Taylor - Lead Engineer Research & Analytics
10 minute read time
POV

Digital Marketers: Behold the Power of… Radio?

Martin DSP
News

Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech

Martin DSP
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Case Study

Martin Turns On the Tap for Leading Bathroom and Kitchen Solutions Provider

Martin DSP
3 minute read time
Case Study

Martin Helps B2B Digital Solutions Company Drive More Signups

Martin DSP
3 minute read time
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Case Study

Martin Helps Empower Drive Brand Awareness, Favorability and Intent For International Skincare Client

Martin DSP
3 minute read time
News

Get On Board – The Incrementality Train Is (Finally) Here

Martin DSP
1 minute read time
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News

Martin Joins Tapad/Experian in Making Post-Cookie IDs Interoperable

Martin DSP
1 minute read time
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POV

Why the Right Measurement Matters Part Three: The Real-World Benefits of Optimizing Lift

Martin DSP
POV

Why the Right Measurement Matters, Part Two: Choosing the Best Lift Measurement Approach For Your Business

Martin DSP
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POV

Why You Should Move Spend to Programmatic

Lewis Rothkopf
9 minute read time
POV

Why Having Fewer SSP Connections Is Better for Buyers

Lewis Rothkopf
6 minute read time
POV

Why the Right Measurement Matters Part One: Why Is CPA Not the Right Measure of Campaign Success?

Martin DSP
6 minute read time
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POV

Third-party cookie deprecation can’t come quickly enough

Lewis Rothkopf
5 minute read time
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